MEDIA EVALUATION QUESTION 3

3. What kind of media institution might distribute your media product and why?

Wenner media would be my chosen distributor of my magazine, this company is well-known and distributes such magazines as Rolling stone, as this is my style model I thought that they would be interested in my magazine. The people who already buy magazines distributed by Wenner Media would then be interested in similar products.


I would advertise my magazine by using billboards, radio adverts, internet advertising and TV adverts. I would start with local advertising then once I had a recognised product I would increase the audience to national standards. This means that I would have a clear local audience who I could rely on to virally spread the product to friends and family, I can then begin to target a larger audience as it would be more recognised. I would create my own constituency just as Wenner Media managed to do.