My second magaziine, Clash is aimed at a similar indie/rock genre; the target audience is mainly teenagers and students in comparison to my other analysis of Kerreng! It uses an unusual layout for the style of magazine as it is dominantly word related in comparison to pictures. The bright yellow stands out and draw attention to the key features of the magazine such as the articles that will be included in the magazine. The main background image used is of the extremely popular band “kings of Leon”. The name of the band is spread across the torso of the band and the words “Love sex politics vampires” are written above it, this gives you an insight into the things the band will be discussing during their spread. In pink the word “Exclusive” is shown which allows the reader to think that they are hearing information that has never been heard before and they are therefore part of an exclusive group of people who know this information. In the top left hand corner “free CD!” is written which also makes the reader believe they are getting more for their money, it also promotes the band making it more likely for them to appear in any future issues. The main audience is more likely to be males and the lack of feminne artist’s interviews; however the floral background may appeal to the female audience. Females may also be attracted by the words printed at the top of the magazine that state it is dedicated to fashion and music, two things females are very interested in.
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